Brand provides an identity to any organization. Brand acts as a differentiating factor for any organization. People relate success and failure to the brands. If any organization is involved in manufacturing more than one product then people associate all the products to the overall brand image of the organization. For example in America people associate Yum Brands as a successful and powerful brand in food industry. They consider all the companies of Yum Brands viz. Pizza Hut, KFC and Taco Bell as successful companies. For them the success of Yum Brand matters and for all the individual companies, Pizza Hut, KFC and Taco Bell the brand identity and brand positioning of Yum Brands matters. Brand can be associated in the form of logo, tagline or sound. It helps customers in perceiving the products. The foremost benefit of Brand is that it helps in positioning the product in the hands of possible prospects. Branding also provides the legal benefits. In case if someone is trying to imitate the product of any company then Brand provides the legal benefits. Brands help in fighting the legal battles and can be useful for companies in term of completing legal formalities. Moreover Brand itself has an associated value hence Brands can be financially beneficial to the organization. Generally it has been observed in the case of well-established Brands that they are the huge assets for the organization. If the brand is already established then it is easy for the parent organization to launch new products as people do associate new products with established brands, for example if YUM brands open up a new chain of restaurants then people will go for it as YUM is an established brand in food business. YUM in itself represents reliability and good taste. People associate YUM with value for money, they trust YUM brands so they have a pre determined mind set that if YUM is launching a new set of restaurants then it will be good.
品牌提供了一种身份的任何组织。品牌作为一个分化因子对任何组织。人与成功和失败的品牌。如果任何一个组织都参与制造多个产品然后人们把所有产品的组织的整体品牌形象。例如在美国的人交往，百胜餐饮集团在食品行业的成功和强大的品牌。他们认为，百胜餐饮集团的所有公司即。必胜客，肯德基、塔可钟一样成功的公司。他们的成功和百胜事项的所有个别公司，必胜客，肯德基、塔可钟品牌形象和品牌定位品牌的百胜餐饮问题。品牌可以在形式的标志，口号或声音。它有助于顾客感知的产品。品牌的最重要的好处是，它有助于在可能的前景手中的产品定位。品牌还提供法律效益。如果有人试图模仿任何公司的产品，品牌提供法律效益。品牌有助于对抗的法律纠纷，可以在完成法律手续称公司是有用的。此外，品牌本身有一个相关的价值，因此品牌的组织是经济效益。一般来说，已在知名品牌，他们对组织的巨大的资产的情况下观察到的。如果品牌已经建立了便于家长组织的推出新产品，为人们做副新产品建立品牌，例如如果百胜餐饮集团开辟了一个新的连锁餐厅然后人们会为百胜在食品企业建立品牌。百胜本身就代表了产品的可靠性和良好的品味。人与金钱的价值联想百胜百胜餐饮集团，他们相信让他们有一个预先确定的心态，如果百胜推出一套新的餐厅就好。
