NEXT Plc is a luxury selling firm. The clothes are priced very highly and it is not possible for a middle class person to buy a clothing line from NEXT. Quality Management; compared to its counterparts, NEXT Plc. still could not achieve efficiency in managing the quality of its products. Lacks diversity; NEXT Plc. lacks diversity in its lineup of mostly new luxury lines. There is opportunity for NEXT to increase its sales internationally as they just opened its first dealership in mainland America in 2010. There are currently no dealerships in Europe at the present time either. With the majority of their customer base being an average, married male in his late forties, with a household income of $81,000 there are opportunities there to try to gain a larger share of the younger population and the female population of luxury brand owners. While the Brand of NEXT Plc. is recognized worldwide there is still the perception that NEXT Plc. customers are unshaven, rough and rowdy. NEXT Plc. is trying to improve this image by programs. NEXT Plc. should utilize the internet to change the image of NEXT Plc. customers. They could do this by publicizing the events and community service projects that customers and employees volunteer at within the community.
With NEXT Plc. opening its first store in mainland America there are great opportunities to expand sales in this market and other markets internationally. With NEXT’s brand and the expanding economy this is a great opportunity to expand its sales.
PLC是一种奢侈品销售公司的未来。衣服的价格很高，一个中产阶级的人购买的服装生产线，从下这是不可能的。质量管理；同行相比，下一个PLC。仍然不能管理其产品质量达到效率。缺乏多样性下的PLC。缺乏多样性的新的豪华阵容多线。有机会下增加其销售国际他们刚刚开了第一家在大陆美国2010。目前没有经销商在欧洲目前是。与他们的客户群是一个平均的大多数，在四十多岁时结了婚的男人，一个81000美元的家庭收入也有机会去尝试获得一个更大的年轻人口比重与奢侈品牌所有者的女性人口。而下一个PLC的品牌。是全球公认的仍然认为下PLC。客户是满脸胡须，粗糙和喧闹的。下一个PLC。为了提高图像的程序。下一个PLC。要利用互联网来改变图像的下一个PLC。客户。他们可以通过宣传活动和社区服务项目，客户和员工志愿者在社区内的。
下一个PLC。开设的第一家店在美国大陆有很大的机会来扩大这个市场销售和其他国际市场。下的品牌和经济的发展，这是扩大其销售的一个很好的机会。
