There are many reasons for the popularity of Primark in UK. The main reasons that have been found through this study are huge range of products and huge variety of each kind of products, attractive prices and discounts, excellent promotion strategy and Excellent store locations all over UK and huge number of stores, large retail area, evolving with time, online shopping option also. These things attract most of the customers to purchase various kinds of products from Primark. The price involves the contracting policy that covers all contractual terms (conditions) that are in connection with an offer at Primark. This includes the addition of policies such as discounts, bonuses, loans, and delivery and payment. It can be divided further into plan and bonus. Strictly speaking, therefore, contracting is a part of the pricing policy of Primark. It is generally the price and contracting which are of special importance when it comes to the price policy. The price includes all policy decisions that influence the price level and the way of pricing and enforcement at Primark. As a key aspect it may be noted that the prices at Primark always depends on the market, which consists of the components suppliers, buyers and competitors. However, in addition to this, the inevitable market orientation and the costs are taken into account, as Primark relies on its products to make profits. Promotion of Primark is an important aspect of its marketing mix and comes under the Communications Policy. This refers to the target and action decisions for the uniform design of all the relevant product information (Corporate Communications and Appearance).
有英国Primark的普及的原因很多。已通过本研究发现的主要原因是产品和各种各样的每种产品种类繁多，有吸引力的价格和折扣，遍布英国和大量的商店很好的推广策略和优秀的店面，大型零售区，随着时代的演进，网络购物的选择也。这些东西吸引了大部分的客户喜欢购买各种产品。价格包括覆盖所有的合同条款承包政策（条件），在普里马克提供连接。这包括政策如优惠贷款，奖金，此外，交货和付款。它可以进一步划分为计划和奖金。严格地说，因此，承包是Primark的定价政策的一部分。这是一般的价格和合同，是特别重要的当谈到价格政策。价格包括所有决策的影响价格水平，和Primark的定价和执法方式。作为一个重要的方面，可以指出的是，在Primark的价格总是取决于市场，其中包括的零部件供应商，购买者和竞争者。然而，除此之外，必然的市场定位和成本的考虑，如Primark凭借其产品获利。促进Primark是其营销组合的一个重要方面，是通信政策下。这指的是目标和行动的决定对所有相关产品信息，均匀设计（企业通讯和外观）。
