External Audit
Macro-micro environment
COSTA COFFEE environment in the global market is very attractive among the consumers. The researches describes that more than 2.7 billion coffee cups are sold on daily basis by the consumers. By this it can conclude that COSTA COFFEE is considered the top coffee brand and the coffee is considered is the top five widely traded commodities in the world. In UK there are around 4650 Coffee outlets out of them there 1785 of COSTA COFFEE. Coffee outlets in the world almost acquire the 33 percent of all and the 40 percent of the total generated revenue from the market. The top three brands in Coffee sector are STARBUCKS, COSTA COFEE and CAFEE NERO. These three brands have number of outlets in UK and are the most famous players in Coffee chain. These almost have 85 percent of coffee sales world – wide and the generated revenue is around £1.3 billion (combined of all sales). It has been seen from the past few years that instead of economic downturn in 2008 the Coffee Industry is still growing rapidly.
PESTLE Analysis
PESTLE Analysis will explain the external environment and threats and opportunities present in the market.
Political Influences
Coffee is one of the top five commodities in the world. There are almost 30 countries which produces the coffee. COSTA COFFEE is consumes the best quality coffee. In developing countries like India the Coffee is produced at a large extent and also here the working conditions very much depend on the political situations.
外部审计
宏微观环境
在全球市场的哥斯达黎加咖啡环境中的消费者是非常有吸引力的。研究了超过2700000000杯咖啡的销售在日常的基础上由消费者。这可以得出这样的结论：哥斯达黎加咖啡被认为是最大的咖啡品牌的咖啡是五大广泛交易的商品在世界上。在英国大约有4650个咖啡店就有1785的哥斯达黎加咖啡。在世界上几乎所有咖啡店获得百分之33和百分之40的总的市场所产生的收入。在咖啡行业三大品牌是星巴克，哥斯达黎加咖啡和尼禄咖啡馆。这三个品牌已出口数量是英国最著名的球员的咖啡连锁店。这些几乎都有咖啡销售世界宽百分之85和所产生的收益约为1300000000（£所有销售相结合）。它已经从过去几年看到，而不是经济衰退2008咖啡业仍在快速增长。
杵分析
杵分析解释了外部环境的威胁和目前的市场机会。
政治的影响
咖啡是世界五大商品。世界上有近30个国家生产的咖啡。哥斯达黎加咖啡消费质量最好的咖啡。在像印度这样的发展中国家的咖啡是在很大程度上产生，也在很大程度上取决于政治的情况下，工作条件。
