The ‘Framing theory’ originates from the interpretation of reality from sociologists (Tuchman, 1978; Gamson et al, 1992). It also incorporates the view of the schema from cognitive psychologists (Pan & Kosicki, 1993). In fact it can be said that the concept of framing appeared after 1950s and Bateson was the first scholar that pointed out the concept. In 1955, Bateson defined for the frame or framing as a batch of message or meaningful actions. It could be a display of elements that will have some consistency and meaning to it. These actions include both the exclusive and inclusive elements in framing; both therefore exist in context (Bateson, 1972). While Bateson’s framing theory was given as part of contextual analysis, the American sociologist Goffman brought it to cultural sociology. Here a wider context for understanding was implicated. In the book ‘Frame analysis: An Essay in the Organization of Experience’, Goffman (1974) claims that the frame is the core element that was to be used to structure an individual’s perception of the outside. The individual therefore views the external world through the lens of frame. In Goffman (1974) opinion therefore, the individuals’ subjective cognition would correlate objects through symbols and the original without relationship. Here the connector is the frame which works through a process of transferring. In other words, frame main lead to objective world transfer to subjective cognition. Without the frame there would be no transference medium possible. The world might view everyday elements without a subjective consciousness of what it might mean to them in a very larger picture, they would interpret everyday elements as it applies to the sense of perception but might deny the overall significance that will be necessary for the elements to be analyzed from. Frame, as Goffman (1974) points out, comes from experience in the past on the one hand. These experiences are used to create a lens or an interpretive context for the news that is to be screened. On the other hand the same framing has also been represented to be influenced by the contemporary time’s socio cultural awareness.