The Products that Primark provides, constitute the core of all business activities and form the base of the company’s success. The product includes policy deliberations, decisions and actions that are directly related to the combination and variation of the properties of the products (Schindler, 2006). This includes in particular the range of planning, quality, service and packaging, labeling and product design and other product-related services. The main categories of product policy and product management are innovation management, management of established products and brand management. Two aspects of the product innovations are of particular importance: breadth and depth range. Primark offers a wide range of products. This is supported by the data that has been collected by interviewing and surveying the customers. The depth range, however, describes the different types and variations of a particular offer. Primark has a huge variety of options in each category of its products. The company has placed its emphasis on offering a deep and wide range of products as a complete provider. This has a huge appeal towards customers as they feel that they can find all that they are looking for at one location. The primary research for this paper suggests that 30% customers choose to shop here due to the huge variety of options.
Prices at Primark are quite low and this is one of its main USPs. In the primary research done for this paper, it has been found that a huge number of customers are attracted to Primark because of the low prices. 32% of customers were found to opt for Primark due to its low prices. A lot of them also stated that the lucrative discounts make them choose Primark for shopping. As per the survey conducted for this paper, 28% customers prefer Primark due to its discounts.
这套提供产品，是构成所有业务活动的核心和形式的公司成功的基础。产品包括政策的审议，决定的，是和产品性能的变化，结合直接相关行动（辛德勒，2006）。这包括具体的规划范围，质量，服务和包装，标签和产品的设计以及其他产品相关的服务。产品策略和产品管理的主要类别的创新管理，建立了产品和品牌管理。产品的创新两个方面是特别重要的广度和深度范围。Primark提供了广泛的产品。这是由已通过访谈、调查客户收集的数据支持。深度范围，然而，描述了不同类型和一个特别提供的变化。Primark的每一类产品的选择非常多。公司重视产品提供一个深而宽的范围作为一个完整的供应商。这对客户的一个巨大的吸引力，他们觉得他们可以找到所有他们正在寻找一个位置。本文的研究表明，30%的客户选择在这里购物，由于选择的巨大的变化。
价格很低，这是新的一个主要卖点。在本文做了初步研究，发现客户大量吸引去因为低价格。32%的客户都选择Primark由于其较低的价格。他们中的许多人也表示，利润丰厚的折扣，让他们选择Primark购物。按本文所进行的调查，28%的客户喜欢Primark由于其折扣。
