Competition: Sales Force Automation helps the company to understand the competition and competitor’s sales; therefore the company can become a good competitor in the similar product with more market share.
• Market Research: With the help of collected data, the marketing manager can analyse the market and can find out the demand of the product and the segment of the product where the company can provide or change as per demand for the growth of the company.
• Customer Feedback: With the help of this software, marketing people can take the feedback from the customers and can manage the various aspects of customers needs so that there can be a change in the procedure of the company.
• High Cost: The system of sales force requires high cost as it involves the integration of various departments, the skilled people and the maintenance costs. This is an overhead to the company especially if the size is small (Abed and Haghighi, 2009).
竞争：销售力量自动化帮助企业了解竞争和竞争对手的销售；因此，公司可以通过更大的市场份额，在同类产品中成为一个很好的竞争对手。
•市场研究：收集到的数据的帮助下，营销经理分析市场可以找到产品的需求和段的产品，本公司可提供或按公司的发展需求的变化。
•客户反馈：该软件的帮助下，营销人员可以从客户的反馈和管理客户的各方面需求，也可以在该公司的一个变化过程。
•成本高：销售队伍的系统需要高成本由于涉及各部门的整合，该技能的人和维护成本。这是一个架空的公司尤其是体积小（床和哈吉吉，2009）。
