Competition: Sales Force Automation helps the company to understand the competition and competitor’s sales; therefore the company can become a good competitor in the similar product with more market share.
• Market Research: With the help of collected data, the marketing manager can analyse the market and can find out the demand of the product and the segment of the product where the company can provide or change as per demand for the growth of the company.
• Customer Feedback: With the help of this software, marketing people can take the feedback from the customers and can manage the various aspects of customers needs so that there can be a change in the procedure of the company.
• High Cost: The system of sales force requires high cost as it involves the integration of various departments, the skilled people and the maintenance costs. This is an overhead to the company especially if the size is small (Abed and Haghighi, 2009).