Promotion represents all the communication done by the marketer to sell the product. It comprises of four major elements- advertising, public relations, personal selling and sales promotion. In India, consumers prefer to buy brands they have heard or seen. Advertising is the best way to spread information about Amado. Amado can also tie up with NGO’s both local and international that work for welfare of animals by way of sponsorship or event partnership. Company may hire sales force that can set up canopies in shopping malls or veterinary hospitals and try to sell products. Free health checkup or training camps can be set up for pets and free samples can be distributed amongst pet owners.