This paper attempts to investigate the impact of online consumer review on online shopping of cosmetics in a holistic context. The study starts with an introduction of the international marketing, and its relationship with the online shopping in a brief manner, to better understand the objective of the study. The paper discusses different studies and most of them depicted that the excitement and sense of adventure that previously accompanied this endeavor has been greatly reduced as a result of access to information systems, which appear capable of monitoring each and every action that we take as a consumer within the developed economies. The review of such diversified studies has helped to better understand the impact of online consumer review on the online shopping of cosmetic products around the globe. The study concluded that the trend of online shopping of cosmetics have become a more common trend as compared to previous age, however, there might be a positive or negative impact on online buying decision with reference to the online reviews on different blogs and social networks.
本文试图探讨消费者在线评论对整体环境的化妆品网上购物的影响。本研究首先对国际营销学导论，和在一个简短的方式在线购物的关系，更好地了解研究的目的。本文讨论了不同的研究大多描绘的兴奋和冒险的感觉，以前伴随着这种努力一直由于访问信息系统大大降低，并可监测每一个动作，我们采取在发达经济体的消费。这种多元化的研究有助于更好地了解在线消费者评论在全球化妆品网上购物的影响。研究表明，化妆品网上购物的趋势已经成为一种比较常见的趋势相比以前的时代，然而，有可能是一个积极的或消极的影响决定在线购买参考的在线评论对不同的博客和社交网络。
