The hotel sector is a part of the hospitality sector that has been split into various segments that is characterized by its own set of needs (Clarke, 2007). This report focuses on the hotel sector as the hotel sector is the operating industry of the Park-Hyatt Group. As per Brotherton (2003), the global hotel sector has been made up of a small number of companies that are big multinational enterprises. These MNEs have several brands that are marketed at various customers in the segments of luxury hotels, business accommodation, budget hotels as well as leisure accommodation. The PESTEL analysis of the hotel industry has been discussed below.
The major political factors that shape the hotel industry pertain to the need for companies to invest huge amount of funds in the form of Foreign Direct Investment in order to establish the hotel properties worldwide. However, this remains a major barrier to entry since local property laws can exercise significant influence over this strategy of the company. Accordingly, the Park Hyatt group has adopted the business models of leasing and managerial support wherein they partner with a local company to set operations in the foreign country.
酒店业是服务部门已经分裂成不同的片段，具有自身的需要的一部分（克拉克，2007）。本报告的重点在酒店业，酒店业是公园凯悦集团经营行业。按布拉泽顿（2003），全球酒店业已经由大型跨国企业，一小部分公司。这些跨国公司有几个品牌销售在不同的客户在豪华酒店的业务，住宿，以及休闲住宿的宾馆。酒店业的PESTEL分析已讨论如下。
主要的政治形态的因素，酒店业有关的公司在为外国直接投资的形式投资巨额资金建立酒店的全世界的需要。然而，这仍然是一个主要的进入壁垒由于当地房地产法律可以通过此策略的公司行使重大影响力。因此，公园凯悦集团采取了商业模式的租赁和管理支持他们的合作伙伴当地公司在国外的集合运算。
