History
During the early 1980s the Thatcher Government’s commitment to free market economics and broadcasting deregulation, combined with the development of cable and satellite broadcasting technologies, signalled the emergence of a multichannel system which challenged fundamental tenets of public service broadcasting. At the same time, a series of editorials in The Times attacked the license fee and urged the government ‘to begin a process of redefining public service broadcasting’ (Seymour & Colin 1991, p. 69). Later that year, the Peacock Committee was commissioned to investigate the prospect of replacing the license fee with advertising revenues as the source of BBC finances. Peacock eventually rejected the proposal but, in 1988, a government White Paper announced the ambition to create ‘a more competitive and open broadcasting market’ which would place ‘the viewer and listener at the centre of broadcasting policy’ in order to reduce the paternalism of PSB and give audiences ‘a greater choice and a greater say’.
The idea that PSB represented little more than the outmoded, paternalistic, ideology of a self-serving broadcasting elite, which denied viewers freedom of choice in programming and led to economic inefficiency, gained currency throughout the 1980s. Rupert Murdoch used the platform of the 1989 MacTaggart lecture to denounce the ‘propagandists’ and challenge the ‘consensus among established broadcasters that a properly free and competitive television system will mean the end of “quality” television and that multi-channel choice equals multi-channel drivel’ (Potter & Jeremy 1989, p. 158).
历史
早在80年代撒切尔政府对自由市场经济和广播解除管制，结合有线电视和卫星广播技术的发展，出现了一个多通道信号系统的基本原理，对公共广播服务。同时，一系列在时报社论攻击许可费和敦促政府开始重新定义公共广播服务进程（西摩&柯林，1991，p. 69）。那一年晚些时候，孔雀委员会委托研究更换执照费和广告收入作为财政来源，英国广播公司的前景。孔雀最终拒绝了这项建议，在1988，政府白皮书宣布要创造一个更具竞争力和开放市场，将广播的观众和听众以广播政策的中心”来减少光合细菌的家长作风，给观众一个更多的选择和更大的说。
的想法，PSB表示更多的过时的，家长式的，一个自我服务的广播精英的意识形态，它否认观众自由选择的编程和导致经济效率低下，获得了货币在整个80年代。鲁伯特默多克用1989麦克塔格特演讲谴责的宣传平台和挑战的共识了广播，一个适当的自由竞争的电视系统将意味着“质量”的电视和多通道的多通道选择等于胡言乱语结束”（波特和杰瑞米1989，158页）。