澳洲论文代写之FastFit案例研究
FastFit案例研究
FastFit体育用品是一个成功的新英格兰地区的体育用品供应商的高端消费市场。他们卖的独家选择的设备和服装，男性和女性定期锻炼和追求户外活动。他们经营高档零售商店（5）在新英格兰市场，提供了一个高层次的顾客的注意，一个总部（HQ）是在马萨诸塞州伯灵顿，和一个仓库，配送，电子商务物流中心位于马萨诸塞州黑弗里尔， 。其大部分产品的购买两家供应商，冬季齿轮以外的普罗维登斯，罗得岛，万宝路，美国马萨诸塞州的波士顿健身用品的分发者。 FastFit在新英格兰地区在过去五年已成功展开。然而，为了扩大国内一家大型零售商，他们需要提高其业务的可扩展性（商店和仓库）。他们的战略的一个关键部分是利用信息系统的自动化和改善经营，加强管理控制，使显着增长的同时，保持“亲密接触”的客户体验。一个完整的非基于Web的操作图如下。
澳洲论文代写之FastFit Case Study
FastFit Sporting Goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. They operate five (5) upscale retail stores in the New England market that offer a high level of customer attention, with a headquarters (HQ) is in Burlington, Massachusetts, and a single warehouse, distribution, and eCommerce fulfillment center in Haverhill, Massachusetts. Most of their products are purchased from two suppliers, Winter Gear Distributers outside of Providence, Rhode Island, and Boston Fitness Supplies in Marlboro, Massachusetts. FastFit has expanded successfully in the New England area over the past five years. However to expand nationally as a major retailer, they need to improve the scalability of their operations (stores and warehouses). A key part of their strategy is to leverage information systems to automate and improve operations, to strengthen management controls, and to enable significant growth while maintaining the “high touch” customer experience. A diagram of their complete non-Web based operations follows.
