Focus in marketing strategy refers to the firm’s ability to consistently explore the depth of the various elements of the strategy. It involves a continuous and in-depth focus on (a) consumer and their behavior (b) core strength of the firm (c) market in which the firm operates (d) enhancing the depth of marketing mix elements (e) investment in product development (f) investment in product promotion etc. Marketers now are faced with global competition. Geographical boundaries are now irrelevant as far as marketing is concerned. Indian products are now faced with competition from across the world. Hence is important for marketers to focus on their products and markets.
在营销战略的重点是指公司的能力，不断探索战略的各种元素的深度。它涉及到一个连续的、深入的重点（一）消费者和他们的行为（B）公司的核心力量（C）市场在公司的运作（D）提高营销组合要素的深度（E）在产品开发的投资（F）在产品推广等营销投资现在面临着全球竞争。地理界限，与现在无关就营销而言。印度的产品现在所面临的竞争来自世界各地。因此，重要的是营销人员能够专注于他们的产品和市场。
