面包行业预计将增长几年，有机材料的需求也将增加。顾客已经开始认识到只有有机原料才能构成健康营养食品的好处。因此，通过向顾客提供优质的产品，小天堂面包公司将是成功的。然而，客户的需求是不断变化的。这种变化需要由公司的营销团队充分的研究（Deshpande et al，2007）。根据已更改的要求，顾客将得到优质产品。客户满意度将在每6个月后进行一次测试，以使该公司在正确的轨道上运行，即使它错过了1个月的时间。此外，本次客户调查还将让公司了解行业内客户的变化趋势。此外，如果面包店在性质上具有竞争性，同时也向顾客展示其竞争力，并让他们了解，顾客的感知也将被开发出来。面包店将扩大的地区的竞争者数量稀少，为公司建立了具有有机性质的原料。还要求组织的定价能力按要求竞争（Gronroos，2010）。面包店的产品需要正确的价格。此外，在向不同领域扩展的同时，新的市场分析和理解问题也显而易见。因此，必须首先根据组织的产品和服务，将目标市场细分，如在本例中是面包房。促销计划还需要包括建立在线形象、良好的品牌形象、通过面包店提供的健康信息和企业社会责任。
The bakery industry has been forecasted to grow for several years and the need for organic material will also increase. Customers have already started to recognize the benefit of healthy nutritious food that is made up of only organic raw material. Therefore, it is sure that by offering high quality products to the customers, the company of Little Heaven bakery will be a success. However the demands of the customers are ever changing. This change requires to be adequately researched by the marketing team of the company (Deshpande et al, 2007). As per the changed requirements, the customers will be offered qualitative products with good taste. The customer satisfaction level will be measured after every 6 months in order to bring the company right on track even if it missed to do so for 1 month. In addition, this customer survey will also let the company understand the changing trends of the customers in the industry. Furthermore, customer perception will also be developed for the company if the bakery is competitive in nature and also depicts the competitive qualities to the customers and lets them understand. The competitors in the region where the bakery will expand are rare in number which has established the use of raw materials with organic nature for the company. It is also required that the pricing abilities of the organization are as per required competitively (Gronroos, 2010). The bakery products need to be rightly priced. In addition, while moving towards expansion into different realms the problem of new market analysis and understanding is evident. It is therefore required to first segment the target market on the basis of products and services of an organization such as in this case it is the bakery. The plans of promotion will also need to be inclusive of creating an online image, good brand image, highly speculated healthy message delivered through the bakery and corporate social responsibility.