It has been found that the online resources are being growingly used in the business research practice . The inclusion of the online resources is majorly performed for the purpose of immediacy, high speed of access and the elimination of the physical distance as a barrier . However, at the same time, it is to consider that in majority of the cases, online resources lead to inferior quality than the other research documents. The low quality is obtained as the unrecognized bias is included along with which it becomes difficult in verifying the credentials of the writer. Therefore, the major difficulty lies in determining if the information available is high in quality . One of the concerns is the information which is the most popular surfaces at the highest rank on the internet.
However, the popular information is not always accurate and represents the topic in terms of the knowledge coverage . In the context of business research practice, evaluating the credibility of the information present online becomes the major challenge as using online resources as the basis of business research can lead to inaccurate assumptions which can cause the organization to pursue unimportant trends and inappropriate financial projections.
It has been identified that there are various forms of secondary sources that are useful for the business researchers . The documents of newspaper articles, organizational reports, business articles and scholarly articles are some of the most credible and reliable sources for the business research. Furthermore, with the use of the Scott’s criteria of document quality assessment, the business researchers can identify the documents that will most useful for the research. It can be concluded that the published text provides with more credibility than the online sources due to the presence of doubts that are difficult to ascertain.