With Government of India going easy on investment reforms, and Foreign Direct Investment being allowed up to 100 percent, the market entry is a lot simpler nowadays. The overall cost will be lower if the manufacturing of the products are outsourced to an Indian company and marketing is handled by the main company. This will be so because factors of productions like land, labour, and raw materials are cheaper in India as compared to Australia. The difference in the currency value is also significant. Exporting the products directly from Australia will lead to higher pricing which might not be competitive and advisable as the Indian consumer is pre dominantly price sensitive. For Marketing, a local marketing firm can be hired to advertise about the brand and for distribution, collaboration with major retail chains like Pantaloons India (Big Bazaar) etc.