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代写assignment:顾客行为的学习理论分析

客户学习是一个过程。它是一个通过获取新知识而不断变化的过程。这些知识可以通过讨论、阅读、观察或思考获得。新获得的知识或通过个人经验获得的知识都是作为反馈的知识形式。

响应进一步表明了客户对动机甚至对线索的反应方式(Durante et al., 2016)。反应要么是隐藏的,要么是明显的,但无论如何,学习正在发生。市场营销人员往往不能成功地刺激购买,但学习是在一段时间内发生的,然后他们可能成功地在客户的脑海中形成一个特定的品牌或产品形象。此外,强化是非常必要的,因为它从客户的角度提高了未来作出特定反应的可能性,并通过线索和动机来驱动。


代写assignment :顾客行为的学习理论分析

为了更好地理解顾客行为是习得行为的方式,操作性条件作用的观点也必须加以讨论。在操作条件中有两个元素。这些要素是操作性和调适性的或工具性的,包括各种事件系列,这被认为是一种普遍认知的学习。通常的模式首先涉及行为,然后是行为可能性的增加或减少所带来的后果。有三种主要的操作性学习形式。在积极本质的强化中,个体执行一项行为,并因此获得奖励。在这种情况下,个体重复这种行为的可能性增加了。举个例子,一个人吃了一颗糖,这是一种行为,糖果的味道被认为是好的,这是结果,因此,这个人更有可能在不久的将来吃下另一颗糖,类似于行为的改变。


代写assignment :顾客行为的学习理论分析

Discussion of customer behaviour is learned behaviour: Using learning theories
Customer learning is a procedure. It is a procedure which continuously changes through acquisition of newer knowledge. Such knowledge is either gained through discussion, reading, observation or thinking. Knowledge acquired newly or through individual experience is both such knowledge forms that serve as feedbacks.

Response furthermore signifies the way in which customer reacts to the motives or even to the cues (Durante et al., 2016). The response either is hidden or apparent, but in any case, learning is taking place. Marketers often do not succeed in stimulation of a purchase, but the learning occurs over a time period and they might then succeed in forming a specific brand or product image in the mind of the customer. Reinforcement furthermore is very essential as it enhanced the possibility of a specific response in the future from the customer’s perspective and is driven through cues as well as motives.


代写assignment :顾客行为的学习理论分析

In order to better understand the manner in which customer behaviour is learned behaviour, the perspective of the operant conditioning is also essential to discuss. Within the operant condition there are two elements. These elements are operant and conditioning or the instrumental which includes varied event series and this is regarded as learning that is commonly perceived . The usual pattern involved initially the behaviour, then come consequences following the increment or decrement of the behaviour likelihood. There are three primary operant learning forms. Within the reinforcement of positive nature, the individual performs an act and subsequently gets rewarded for the same. In such an instance, the individual likeliness of repeating the behaviour increased. For an example, an individual eats a candy which is behaviour, the taste of the candy deems to be good which is the consequence, and hence, the individual is more likely to consume another candy similar to in the near future which is the change in behaviour.