The conflicting object is that the strategic plan for doubling by the end of 2018 than Nike. This indicates the conflicting plan and also the anti- Nike approach is also considered as a conflicting plan.
The company has built its reputation in the market and having a network of football players is a great advantage for the company. The company has also focused on female apparel and has expanded its product categories. The company has provided quality clothes for female, and this has increased the sales revenue.
The company follows simple organizational structure. Kevin Plank, the CEO of the company, is at the top, and the board of directors takes all the decisions. The activities of the board are analyzed yearly by a committee to ensure that they are performing the best job. The lead director conducts the board meetings and elected by the non-management directors.