Challenges of new media technology
As any other technology, despite numerous benefits, new media technology also has its own limitations and challenges. Unlike old media technology, the first challenge is the cost associated with implementing a new media technology. The second challenge is the time taken to adapt to the same. It is not possible to implement a new media technology overnight. For instance, if an organization or user is planning to develop a website, in order to advertise their products or services, they have to spend a huge amount for developing the website and wait for many days for the website to be complete. This is quite challenging when compared with the usage of old media technology. For example advertising in a newspaper is easy as well as inexpensive; however the reach is not extensive when compared with advertising through a new media technology. The third challenge is coping up with the latest technology. New media technology is evolving day by day, giving birth to new tools and techniques. Coping up with the changing technology is a challenging task. It is up to the individual to learn and adapt to the new media technology quickly and make the best out of it. Invasion of privacy is the fourth and one of the most critical challenges of new media technology. New media technology makes use of internet and computer networks as its main platforms for transmission of digital information. The internet is prone to several security attacks which may invade the privacy of the user. Hence this is one of the greatest challenges that both the users as well as service providers must take care of. The fifth and final challenge associated with new media technology is ethical consideration. There are certain ethical and legal practices to be followed by users in making use of new media technology. It is therefore important for the users to make use of the new media without violating ethical aspects.
Privacy considerations of new media technology
“One man’s grievance is another man’s gossip”- is an old saying. Distinguishing between both of these determines if a particular media is responsible for, “invasion of privacy”. One of the leading challenges posed by new media technology is privacy. Before looking into privacy issues associated with new media, it must be understood that privacy is of three types (Lawlink). They are (1) Physical privacy (2) Freedom from excessive surveillance and (3) Information privacy.