Access to television as a means of global information, the bombardment of advertising in newspapers, on the streets, on billboards advertising, and internet marketing by the industry of fashion and beauty (who discovered the Asian market by offering images of distant women from reality) has given rise to new demands in these markets (Bhatnagar & Ghose 2004, p. 223). Globalization tends to standardize around the world converge on aesthetic models making Western standards of beauty. No coincidence that in all major Asian cities the beauty industry is one of the major business of the moment, for example in India multiply the schools where he teaches diction models, makeup, poise and acting across Asia and growing conviction that the beauty and physical perfection for a woman alone is sufficient to provide money, happiness and love. Are altered, so the traditional canons of beauty which offered Indian women curvy and meat and all the different standards of beauty Asian (Amichai, Fine & Goldstein 2004, p. 105). In these times of globalization in which the beauty tries to comply with ever more increasing number of women (and men) Asian facial features by undergoing cosmetic interventions to “Westernize” the typical characteristic somatic contacts ethnic belonging.
使用电视作为全球信息的手段，广告在报纸的轰击，在街道上，广告牌上的广告，以时尚和美容行业的网络营销（谁发现了亚洲市场，通过提供从现实遥远的女性形象）已经引起了在这些市场的新需求（纳加尔和戈塞2004，223页）。全球化对世界的审美规范收敛模型让西方的审美标准。在亚洲主要城市美容行业是一个瞬间的主要业务没有巧合，例如在印度繁殖的学校，他教发音模型，化妆，自信和表演在亚洲越来越相信，美和物理的一个孤独的女人完美是足以提供金钱，幸福和爱。改变，所以传统的经典美提供了印度女性曲线美的肉和亚洲的所有不同的标准（Amichai，细&德斯坦2004，105页）。在全球化的今天，美试图遵守越来越多的女性（和男性）亚洲的面部特征进行美容介入“西化”的典型特征体接触的民族归属。
