代写毕业论文：社会化媒体
代写毕业论文：社会化媒体
Another important question about using the social media for social capital and strategic planning is about the social responsibility. We need to find whether the social media communication is sabotaging the real communication or not. In contrast to one-to-one physical communication, communication over the social media addresses a large mass without distinguishing them over their backgrounds and age groups. Non appropriate strategic communication campaigns might also lead to undesirable audience and results. While moving forward along the path of strategic communications isn’t it sometimes true that people play down the line for seeking proper attention from the audience? “Anything going wrong creates a chaos and the damage takes a long time to heal as once on the Internet, remains there for a long time and cannot be erased easily out of minds of the users” (Safko, 2010, pp. 67). So who should be held up responsible for the damage, the professionals or the organization as a whole? And what if the damage is not only monetary but has social effects. Then it does not remain a mere error. It becomes a social disaster. While the platform is sensitive and we are trying to find whether or not the users are actually listening to the whole agenda as the organizations are trying to put up while they areputting up efforts for strategic communication.
