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代寫essay:葡萄酒制造商所面臨的戰略問題

零售商權力的增加:葡萄酒制造商所使用的資源是經銷商和零售商,他們作為客戶和公司之間的紐帶,影響著葡萄酒公司的銷售。在新西蘭,葡萄酒的主要銷售活動是由零售商和分銷商完成的。由於這種對零售商和分銷商的依賴,零售商的權力越來越大,這導致了弗雷明漢葡萄酒零售利潤率的上升和利潤率的下降。這一問題主要是由於葡萄酒制造企業缺乏規模經濟,成本較高,利潤較低(Shimul, 2016)。


代寫essay :葡萄酒制造商所面臨的戰略問題

需求模式的轉變:弗雷明漢葡萄酒面臨的主要問題是顧客口味的變化。這種口味的變化增加了通過研究來分析顧客口味和偏好趨勢的必要性。消費者對健康和安全的擔憂日益增加,因為飲酒不僅對個人的健康有害,而且對個人周圍的人也有害(Singh etal.)。,2016)。
國與國之間競爭水平的提高:邊境貿易的增加導致了國內和全球兩級的激烈競爭。新西蘭葡萄酒生產商正在以創新的方式生產葡萄酒,與弗雷明漢葡萄酒形成競爭。這些釀酒商在弗雷明漢葡萄酒的生產和營銷活動中產生競爭。


代寫essay :葡萄酒制造商所面臨的戰略問題

Increase in the power hold by the retailers:the sources used by the wine manufacturers are the distributors and retails which act as a link between the customer and the company and affect the sales of the wine company. In New Zealand,the major selling activities of the wines are done by the retailers and the distributers. Due to this dependence on the retailers and the distributors,the power hold by the retailers increases and this results in increase in the profit margin of the retails and decrease in the profit margin of Framingham Wines.The major problems arise due to this issue of lack of economies of scale, higher cost and low profits to the wine manufacturing companies (Shimul, 2016).


代寫essay :葡萄酒制造商所面臨的戰略問題

Shift in the demand pattern: the major problem faced by Framingham Wines is due to the change in the taste of the customers. This change in the taste increases the need to analyse the taste and preference trends of the customers with the help of research. The concern related to the health and safety is increasing in the customers as consumption of alcohol is dangerous for the health of the individual as well as the people living around the individual consuming alcohol (Singh etal., 2016).
Increase in the level of competition between the countries:the rise in the trading across the border gives rise to tough competition at both the domestic and global level. New Zealand wine makers are producing wines in new and innovative manner which act as competitors of Framingham Wines. These wine makers generate competition in the production and marketing activities of Framingham Wines.