The company strongly believes in technology. They have adopted many newer technologies for the development of their business. The newest innovation they have adopted is online shopping facility for the customers who do not have any NEXT clothing store in their nearby places. They can order for it online and they can get the products right at their place within a few days. The customers can pay the money through various payment options like credit card, debit card etc, online as well as in stores. All these technological advancements attract new customers which help to improve the business.