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5.6 Natural Environment:
Ecological and geographical factors that control the operations of the business make the natural environment. These comprise of weather and climatic conditions, availability of natural resources, location, etc. The nature of the natural environment deeply affect’s the business. Setting up manufacturing units close to sources of input is always considered better. Furthermore, government’s regulations to sustain ecological equilibrium, protection of natural resources among other things add extra responsibility on the company.
According to The Guardian 2011, Shell is building the first floating natural gas platform, through which exploration of vast new areas of sea for gas will be possible. The huge platform will be the biggest offshore drilling formation in the world. It is expected to be ready by 2017, taking approximately five years to build.
This will ensure exploration of gas in areas too remote before and now that existing stores of onshore and near the shore oil and gas have already been used up, companies all over are trying to find the best alternative ways to discover offshore resources. Progress in technology and melting ice are also permitting oil and gas exploration in sensitive regions of the world, such as theArctic.
Shell’s floating offshore structure can only be used in large fields due to the vastness of its size and will be moored out to sea of the coast ofAustraliaat the Prelude Gas field. The Guardian, (2011)
5.7 Social Responsibility:
The responsibility of business organizations to adopt such policies and plans that are beneficial to the society in whole can be described as the social responsibility of businesses.
The obligations of a business is not only limited to the owners of the business but it also encompasses the expectations of other parties like the stakeholders, the workers, the consumers, the community, the government and the general public. All these parties are directly or indirectly related to the business and the business environment.
Let us take a look at how Shell hold’s it’s’ obligations towards all these groups:
Obligations towards Employees: For a company as large as Shell, managing employees can be a huge task. But Shell understands the employees’ rights, though the practical challenge lies in to translating these into operational practices where necessary. Shell has developed financial, health and safety policies for its employees. Further, responsibilities of Shell include equal opportunity employment and non- discrimination in employment practices and guarantees of not using slave labor, forced labor or child labor, and that a healthy and safe environment is provided.
Obligations towards Community: We have already stated that Shell takes its obligations to the community very seriously and is involved in a number of community services in the region ofNigeria. It must be noted however, that since it is an oil and gas company, Shell comes under constant attacks for harming and endangering the environment and community.
Obligations towards Government: Shell believes in working with the government of each and every country that it operates in and adhering to the local government policies and rules. Shell has particularly worked closely with the Nigerian government and has contributed to the government in order to promote various activities and growth there.
Obligations towards Shareholders: Shell’s strategic plan is to build the foundations for profitable growth for shareholders. This comprises improving long term performances and bringing a new wave of production growth.
Obligations towards Customers: Shell aim’s to win and maintain customers by developing and providing products and services which offer value in terms of price, safety, quality and environmental impact.
Due to the importance of social responsibility towards all these groups, companies should provide details of their social activities in their annual report. A few large organizations voluntarily report their social performances in their annual report and Shell is one of these. These reports give an eco-friendly and conscious image to the companies. Annual Report, Shell (2011)
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5.6自然生态环境：
生态与地理因素，控制业务经营的自然环境。这些包括天气和气候条件，自然资源的可用性，地理位置优越，自然环境的性质深刻地影响业务。设置了生产单元的输入源历来被认为是更好的。此外，政府的法规，以维持生态平衡，保护自然资源，其中包括增加对公司的额外责任。
据“卫报”2011年，壳牌正在建造的第一座浮动天然气平台，通过广阔的新领域，海气勘探将成为可能。巨大的平台将是世界上最大的海上钻井形成。预计将在2017年做好准备，以约五年建立。
这将确保在太偏僻的地方，而现在，已经被用于现有店铺的陆上和近海石油和天然气近，各地的公司正试图找到最好的替代方法，以发现境外资源勘探的气体。在技术和融化的冰的研究进展也允许在世界的敏感地区，如北极的石油和天然气勘探。
壳牌的浮动式海上结构只能用于大领域，由于其规模浩瀚的，将被固定到海的海岸，澳大利亚的前奏曲气田。 “卫报”（2011年）
5.7社会责任：
可谓是商业机构采用的政策和计划，有利于整个社会的责任，企业的社会责任。
一个企业的责任是不仅限于业主的业务，但它也包含其他各方利益相关者，工人，消费者，社区，政府和广大市民一样的期望。所有这些当事人直接或间接相关的业务和本企业的环境。
让我们一起来看看在壳牌如何保持的它的义务，所有这些组：
对员工的责任：对于一个大公司如壳牌，管理员工是一项艰巨的任务。但壳牌了解员工的权利，但现实的挑战在于把这些投入运作的做法，在必要时。壳牌公司已经开发了财务，健康和安全政策的员工。此外，壳牌的责任，包括平等就业机会和不歧视，在就业的做法，并保证不使用奴隶劳动，强迫劳动和童工，以及健康和安全的环境。
对社区的义务：我们已经说过，壳牌需要履行其义务，社会非常重视，并在该地区的尼日利亚参与一些社区服务。然而，必须注意的，因为它是一个石油和天然气公司，壳牌不断攻击伤害和危害环境和社区。
政府承担的义务：壳牌相信在工作的每一个国家，它的运作在政府和遵守当地政府的政策和规则。 ，壳牌，特别密切合作与尼日利亚政府和政府为了促进各种活动和增长作出了贡献。
对股东的义务：壳牌的战略计划是为股东盈利增长奠定基础。这包括改善长期演出，带来了新一波的产量增长。
对客户的责任：壳牌的目标是赢得和保持客户，通过开发和提供产品和服务，提供价值的价格，安全，质量和环境影响。
由于对所有这些群体的社会责任的重要性，企业应在其年度报告中提供他们的社会活动。一些大型组织自愿在其年度报告中报告了他们的社会表现和壳牌公司就是其中的一个。这些报告使一个生态友好的和有意识的形象的公司。年报，壳牌（2011）
