本篇代写论文价格-社交媒体的批判性分析讲了Hensel & Deis(2010)研究了组织为扩展业务而使用的社交媒体策略。他们还研究了组织通过社交媒体提供的信息类型，以及这些信息对消费者的相关性。社交媒体被认为是一个非常重要的营销工具(Vinerean et al.， 2013)。《方向》(2002)研究了社交媒体作为广告的重要工具的作用，它也增强了沟通设施。Chu(2011)并没有特别关注社会媒体在市场营销中的重要性，但是它研究了Facebook在病毒式广告中的作用以及它对年轻大学生用户的消费行为的影响。本篇代写论文价格文章由英国第一论文 Assignment First辅导网整理，供大家参考阅读。
Another difference between the two studies is that Hensel & Deis (2010) examined that what are the social media strategies are used by the organizations for expanding their business. They also examined the type of information that organizations provide through social media and how relevant is this information for the consumers. Social media is considered to be a very important tool for marketing (Vinerean et al., 2013). Direction (2002) has examined the role of social media as an important tool for advertising and it also enhances communication facilities. Chu (2011) has not specifically focused on examining the importance of social media in marketing, but it examines the role of Facebook in viral advertising and its impact on the consumer behaviour of the young college aged users.
The difference between the two studies can be explained through examples, such as Hensel & Deis (2010) have used the example of Facebook by stating that “Facebook is the perfect forum for financial planners with large social networks or clients who are the type to use Facebook” (p. 92). However, Chu (2011) has used the example of Facebook differently “Facebook allow target consumers to become message senders by passing various ads to friends” (p. 35). Direction (2002) states that Facebook is important for image transferability that “offer considerable brand-building capability for marketers in advertising” (p. 3). These examples display the significant difference between two studies. The major similarity of both studies is that they have used the social media for their research and have focused on providing examples from Facebook to explain the significance of their studies.
Conclusion
The critical analysis of the studies provides the gap in the studies. The study of Hensel & Deis (2010) could not provide the significant evidences for the importance of consumers on social media, while the study of Chu (2011) lack the evidences of the consumer behaviour on the buying or purchasing attitude that is of specific significance for global businesses. Direction (2002) lacks the practical application of evidences.
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