Assignment First

  本篇代寫論文價格-食品安全講了不同的研究結果表明,人們對食品安全的擔憂正在上升。消費者的主觀認識對他們對食物的態度產生了積極或消極的影響。這影響了消費者的購買意願(Taylor, 2008)。人們的健康意識也在不斷增強,這影響了人們對食品的認知,並可能使消費者更喜歡有機食品。本篇代寫論文價格文章由英國第一論文 Assignment First輔導網整理,供大家參考閱讀。

  Different study results showed that food safety concerns are on the rise. The subjective knowledge that consumers have results in their positive or negative impact on the attitudes towards food. This affects consumer purchase intentions (Taylor, 2008). There is also a growing health consciousness which affects food perception and might make consumers prefer organic food choices more than others. A high income combined with a high level of health consciousness in Mainland China and in Hong Kong indicates that these areas have even become primary export targets for US organic exporters. Therefore, local brands within the Chinese food market have to comprehend this competition and change consumer trends and structure their strategy accordingly. In countries such as Australia and UK most of the investment ventures now focus on organic food impact on their existing retails (Taylor, 2008). This research focuses on marketing management, as marketing is the first point of exposure that the consumer has towards a product or process.

  4. Planned Research Methodology

  The research methodology for this section is presented here.

  4.1. Method

  Case Study:

  A case study method is used here. The case study selected for analyses is the F & Z Pty. Ltd. Organic fresh fruit marketing and impact on consumers are analyzed here.

  Research methodology:

  A qualitative research methodology is used here. The qualitative research methodology aims to understand data from a more holistic and exploratory view point. Research participants selected for the research are from different consumer segments, a random sample. The reason for selecting qualitative research methodology is that the research question being studied has multiple variables for analysis. Consumer preference for food safety, consumer awareness, consumer preferences for organic foods and more are studied. In order to study multiple variables, using a quantitative methodology would be more numeric in nature and it would be impossible to study these variables and their connections. Using the qualitative methodology would also provide a more exploratory stance to understand newer viewpoints, too.

  4.2. Data Collection-Primary Data Collection

  Primary data collection is done here. In primary data collection, data is collected directly from the participants. Primary data collection is more current, and is reliable as the researcher collects data from the participants directly. For this research, data is collected directly from consumers who make a choice on buying organic market produce.

  Interview Method:

  Data is collected from them through qualitative research methods such as the interview method. The qualitative method aims to understand a phenomenon from aspects such as how the phenomenon occurs, and when it occurs, etc. The first 10 participants are selected for the interview. A semi-structured interview method is selected here. Consumers will be asked to talk about their opinions on food safety issues, awareness, the form of social media impact that has created their awareness and the form of marketing they would appreciate better from the food industry.


  A random sampling method will be used here. The sample selected will hence remain non-biased and the instructor would be able to retain objectivity in research.