SWOT analysis is an indispensable component of the research needed in beginning phase in the grounding of any rank of strategic and marketing plans. The analysis conducted at the level of situational analysis is essential components in the growth of strategic mission and goals of the company. SWOT analysis implies an analysis of strengths and weaknesses of the organization and the opportunities and threats from the external environment (Johnson and Scholes, 2006). Therefore, here an analysis of strengths and weaknesses of the organization and the opportunities and threats from the external environment of Elecdyne is conducted.
Strengths
Elecdyne is producing a range of electronic products such as televisions, CD Players, DVD players, MP3 players, hi-fi equipment etc using technology licensed from a number of multinationals.
All of the top management team has learnt English, and several of them have studied abroad (in the USA, Canada, France or the UK).
Weaknesses
Elecdyne is in a situation where its profits have been steadily reduced and it now faces the prospect of making a loss in the next financial year, its first loss since it was started.
SWOT分析是研究需要在任何级别的战略和市场营销计划的开始阶段不可缺少的一个组成部分的接地。在情景分析水平进行分析是在公司的战略使命和目标生长所必需的组件。SWOT分析意味着组织的强项和从外部环境的机会和威胁的弱点分析（约翰逊和斯科尔斯，2006）。因此，这里的优势和组织从Elecdyne的外部环境的机会和威胁的弱点进行分析。
优势
Elecdyne是生产一系列如电视，CD播放机，DVD播放机，MP3播放器，电子产品，音响设备等使用的技术从多个跨国公司授权。
所有的高层管理团队已经学会了英语，他们中的一些已经研究了国外（美国，加拿大，法国和英国）。
弱点
Elecdyne是在一个情况下的利润一直在稳步下降，它现在面临着在下一个财政年度亏损的前景，因为它开始了它的第一次损失。
