Assignment First

  本篇代寫論文-影響零售環境的因素讲了影響零售環境的顧客因素與外部環境因素有關。經濟條件導致消費者的購買傾向較低。與此同時,隨着國際品牌進入市場,競爭加劇,消費者的議價能力增強。對其中一些因素進行了詳細的討論。本篇代寫論文文章由英國第一論文 Assignment First輔導網整理,供大家參考閱讀。

  Some of the factors associated with the customers impacting the retail environment are associated with the external environmental factors. The economic conditions have led to low purchase propensity of the customers. At the same time, the bargaining power of the customers has increased as the competition has enhanced by the entry of international brands in the market. Some of the factors have been discussed in detail.

  High Saving Rates: The high saving rates means that the propensity of the customer to purchase products or spend in the market is low. This is to say that customers will limit their purchasing and hence the retailers will suffer.

  Rising Unemployment: the unemployment in the country is on the high. This leads to uncertainty in the income which is translated into low spending. The low spending would mean that retail stores will not have enough sales.

  Changing Demography: It is important to note that the country is attracting immigrants from across the world. As a result, the preferences, choices and tastes of the customers keep changing. For example, Melbourne has huge Asian population. Thus aligning products according to population becomes important to generate sales. David Jones has aligned its strategy to attract more Asian customers. Similar strategy has to be employed to target local customers.


  In 2000, the business of sleepwear and nightwear for women and kids was sold to the Just Group by Peter Alexander (Dynamic Business, 2005). The key competitors of the Just Group that have been considered are Myer, David Jones, Specialty Fashion group, Ascendia retail, Noni B. These groups operate retail stores across the country. The big brands are quite aggressive and are ready for the cut throat competition in the market. Some of the strategies of Myer’s and David Jones have been discussed below.

  Apart from this, the international players have also increased the competition in the market. Overall, the competition has become fierce and has challenged the sustainability of small players in the market.