The future marketing strategy has been designed in a manner to tap the present resource base of the company so as to capitalize on the plethora of opportunities that are available to it. The biggest asset of the company is its brand value along with its managerial expertise. In line with the Ansoff’s matrix, the hotel major should leverage its asset base to expand the scope of its target market segment on a geographical as well as income level basis. In lines with Accor’s innovative strategy, Park Hyatt should utilize its experience in catering to the needs of the budget and the economy sections of the target market as they present huge potential and with the heightened probability of a double dip recession in the developed economies, the size of the budget and the economy market segment is expected to increase.
未来营销策略被设计的方式进入了公司目前的资源库，以利用可用的机会多的是。该公司最大的资产是其品牌价值及其管理经验。在与安索夫矩阵线，梅捷酒店应充分利用其资产基础扩大了地理以及收入水平的基础上，它的目标市场范围。在雅高的创新战略的线条，凯悦公园应该利用自身的饮食预算的需求和目标市场的经济部分经验，他们目前的潜力巨大，随着发达经济体的双底衰退的概率提高，预算的规模和经济市场预计将增加。
