The muscle in the many thoughts and perceptions of marketing.
The results help in short listing and selecting the specific marketing activity and performance related the records of the customers, the promotion, pricing, packaging and labeling of the products. Not only this it also enlightens about the other side of the coin where the negative side of marketing resides, for instance, the social waste and the development of unreal needs and promoting materialism and social competition. Last but not the least, the attitude of the merchants of harmful substances like alcohol, cigarettes etc.
The foremost focus of social marketing is to concentrate on the behavior change agenda which may continue to be the main focus of the theory. The concept of social marketing gets its depth and clarity from the concepts of exchange theory and relationship marketing. Social marketing gives a new dimension to the other concepts. Social marketing has an indispensible and crucial role to play in the case of critical marketing as it acts as a connection between the commercial and the social motives, social marketing can pave the path for a clearer perception of the theory of critical marketing in the light of the social causes. Critical marketing from a social perspective ensures that all the efforts initiated by marketing are not only with an economic perspective and the motive to fulfill the financial objectives of the firm but also encompass the wellbeing of the society and the impact of the marketing decisions on social wellbeing. Social marketing as a component of critical marketing has a very bright future because critical marketing as a discipline is picking up in awareness and acceptance and bringing in the forefront the dismal side of conventional marketing.(Hastings & Michael, 2003).
在许多思想和观念营销的肌肉。
研究结果有助于在短期上市和选择具体的营销活动和性能相关的客户的记录，促销，定价，包装和产品标签。不仅这也启发了对市场的负面的地方居住，另一方面，例如，社会浪费和虚幻的发展需要和促进唯物主义和社会竞争。最后但并非最不重要的，就像酒精的有害物质的商人的态度，香烟等。
社会营销的首要重点是把注意力集中在行为改变的议程可能继续成为理论的主要焦点。社会营销观念从交换理论和关系营销的概念得到它的深度和清晰度。社会营销提供了一个新的层面的概念。社会营销中的关键营销的情况下发挥它作为商业和社会动机之间的连接中不可或缺的重要角色，社会营销可以对社会造成的光的关键营销理论有了更清晰的看法铺平道路。从社会的角度批判营销确保所有努力发起的营销不仅与经济角度和动机来满足公司的财务目标，也包括整个社会的福祉和社会福利的营销决策的影响。社会营销作为营销的关键组件有一个非常光明的未来，因为关键的市场营销作为一门学科是拾取的认识和接受，将前沿的传统营销的一侧。（2003黑斯廷斯和迈克尔，）。
