Mini brand stands for “the ultimate driving machine.” Creating and delivering customer value through experience of owning and driving a MINI car is the first foremost brand promotion goal of MINI, where shared experience has a vital role and task in creating delivering customer value creation.
MINI is connecting with its current and future customers, capturing the interests of its customer base and demonstrating the creativity of the brand, which facilitates the brand to keep in contact with their customers and this is an outstanding tool for strengthening relationships that ultimately delivers value to the targeted customers. Simms and Trott, (2006) put forward that regarding values creation to targeted customers, car brands are expected to rework their business strategy and plans on regular basis to deal with and take benefit of the conditions of a shifting, though the core values necessitate carrying on intact. The target customer for MINI brand varies and the communications concerning them venture diverse expectations, nevertheless the core purpose carries on the same. As MINI brand delivers an exceptional experience in the course of superior car performance. The MINI brand stands for an opportunity to put up for sale to a fresh market segment and to bring in people to the MINI experience. The brand bring in people to the MINI experience through marrying the values and desires of youngsters, hipper demographic to the experience assured by taking MINI home. The imagery, typography and tone of the communications recognize who is a Mini sort of person.
MINI品牌主张“终极驾驶机器”。创造和经历拥有和驾驶迷你车交付顾客价值是迷你首要的品牌推广目标，共享经验创造提供客户价值创造的一个重要的角色，任务。
迷你连接其当前和未来的客户，其捕获的客户基础和展示品牌的创新的利益，有利于品牌与顾客保持联系，这是加强关系，最终为客户提供价值的优秀工具。西姆斯和特洛特，（2006）提出了以价值创造为目标顾客，汽车品牌都将返工其经营策略和计划定期处理，以一个移动条件下的利益，尽管核心价值需要进行完整的。迷你品牌的目标客户的变化和对他们期望风险多样化的通信，但是核心目的是进行相同的。迷你品牌提供了在高级车演出过程中一个特殊的经验。MINI品牌代表着一个机会出售到一个新的细分市场，在带给人们的体验。品牌在带给人们的体验通过结婚的价值观和欲望的年轻人，时髦的人口以迷你家庭放心的经验。意象，通信的排版和声调识别谁是人的微型排序。
