i. Political:
For big term decision the basis is consistent political environment. As a European Union State Member State, UK fulfills this requirement. Within a definite political structure the government has to act to gain the situations of Union of Europe and this guarantee Next Plc as a bigger economic actions scope. Some other benefit of European Union is the clear transfer of goods. For Next this makes it easier to distribute their products in various Europe countries. There are no barriers of trade which provokes sales (Doyle, 1998).
ii. Economic:
In Europe Next Plc investments are very catchy. Nowadays the currency of British is highly strong. This is due to the independence of British pound to Euro and has many effects. For Next Plc first the foreign investments are similarly cheap and secondly for outside firms it is expensive to set up in UK. However due to these reasons several countries are reluctant to engage in trade.
iii. Social:
Presently 59.4 million people are living in UK. Key Note (2000) represents that in 2036 year more than 65 million people will be residing there. This means that for Next Plc several new customers and the population’s age is increasing. On other side the socials framework has altered dramatically. In self-awareness of living and medical service the progress leads to increasing expectancy of life. Following the development of sex education and increasing number of career women, the birth rate has reduced. For declining the figures these reasons are responsible in the Next Plc for target group of 20 to 40 year old people.
一、政治：
大的长期决策的基础是一致的政治环境。作为一个欧洲联盟国家的成员国，英国履行这一要求。在一个明确的政治结构的政府行为获得欧洲这保证下PLC作为一个更大的经济活动范围联盟的情况。欧盟的一些其他的好处是货物交接清楚。明年这使得它更容易在不同的欧洲国家销售他们的产品。没有贸易壁垒引发销售（多伊尔，1998）。
②经济：
在欧洲的投资是很吸引人的下一个PLC。目前，英国的货币是非常强。这是由于英国英镑对欧元的独立和有很多的影响。下PLC第一外国投资同样是便宜，其次为外面的公司是在英国建立昂贵。然而，由于这些原因，一些国家不愿意从事贸易。
三、社会：
目前有59400000人居住在英国。注意（2000）表示，在2036年的65000000多人将居住在这里。这意味着下一个PLC的几种新的客户和人口的年龄增加。在另一边的社会结构发生了明显的变化。在生活和医疗服务的进步导致增加的预期寿命的自我意识。下面的性教育的发展，提高职业女性的数量，出生率降低。这些原因导致在接下来的PLC对20到40岁的人的目标群体的数字下降。
