he social media potential is yet to be harnessed completely. There are a lot of positive ideologies that are connected with the social media. However, it is a double-edged sword. The social media is used to maintain the needs of the current audience . The adverse implication of the communication mediums is often overlooked in the media. It has been observed that the people liaisons with the writers have increased in this paradigm. Nevertheless, they have also negative implications. The social media news is sometimes construed to be news that is based on word of mouth. Many times, people have started to wonder about the credibility and the veracity of the news that is received.
There is conflicting news about the same events and the notion of truth has become a matter of perception. The real news and analysis are often overlooked and there is confusion in the minds of the people as to how they can connect with the different stakeholders . News outlets are increasingly looking for ways to mediate the relationships between the social media activities and the impact it causes in the audience perception.
Sometimes, the journalist uses these tools to get views as to what needs to be occurring in the world. If the people choose to follow intelligent blogs and credible news, then they are bound to get credible information that has been verified. However, there are news stories that provide alternative facts and information. These cause confusion in the minds of the people.