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essay代写:耐克在英国的业务将受到退欧的影响

耐克很可能从英国允许商业增长的政治体制中受益。根据世界银行(World Bank)的研究,中国目前的政治体制在最佳经商国家中排名第六。这将为公司提供最好的机会来迎合英国利润丰厚的市场。这种政治环境为耐克提供了在市场内扩大业务的机会。然而,由于英国最近退出欧盟(eu),英国的政治环境很可能受到负面影响。这一政策很可能在未来两年内被取消,从长远来看,这将对公司的营销策略产生负面影响。由于耐克在英国设立基地很可能会失去进入欧盟市场的机会,耐克在英国的业务将受到影响,无法进入欧盟其他市场。


essay代写 :耐克在英国的业务将受到退欧的影响

2008年金融危机后,英国经济的低迷严重打击了消费者需求。然而,近年来,该公司一直在恢复一些失去的土地(Blythe, 2006)。“2016年第一季度,英国的可支配个人收入从2015年第四季度的293.322亿英镑增加到3.141.1亿英镑。”这意味着对耐克产品的需求有可能增加。然而,英国退出欧盟后的经济不确定性云给经济变量的管理带来了更高程度的不确定性。由于这一因素,耐克在目标市场上的消费者可支配收入下降后,很可能面临不确定的经济状况。

essay代写 :耐克在英国的业务将受到退欧的影响

Nike is likely to benefit in terms of United Kingdom’s political system which allows the growth of business. As per World Bank study, the current political system of the country ranks among the 6th best country to do business . This would provide the company best opportunities to cater to the lucrative market of United Kingdom. Such kind of political environment offers Nike the opportunity to expand business within the market.However, the political environment of UK is likely to come under negative scanner because of the recent exit of the country from the European Union. This policy is likely to be chalked out in the next two year which would create a negative impact on the working of the marketing strategies of the company in the long run. As the country is likely to lose access of the market in the European Union by setting up base in UK, Nike’s operations in UK would be hit with limited access to the rest of European Union markets .

essay代写 :耐克在英国的业务将受到退欧的影响

The economic downturn in UK post the financial crisis in 2008 had hit the consumer demand seriously. However, in the recent years, the company has been moving back to recover some of its lost ground (Blythe, 2006). “Disposable Personal Income in the United Kingdom increased to 314110 GBP Million in the first quarter of 2016 from 293322 GBP Million in the fourth quarter of 2015” . This means that there is a potential for increase in the demand for the goods of Nike. However, the economic clouds of uncertainty following United Kingdom’s exit from EU has brought higher degree of uncertainty for the management of the economic variables of the economy. Nike is likley to face uncertain economic condition following such reduction in consumer disposable income in the target market because of this factor.