According to competitive strategy, Apple applies differentiation strategy across the industry to be different from its competitors. Apple prides itself on product innovation more than any other competitors and is also known for its unique top of the line products. Apple is using differentiation strategy with its main source of competitive advantage which is effectively developed its success to sustain in the top of it. This product innovative attitude is useful to maintain the competitive position with long-term success completely. The company launches attractive designer products, manufacture and markets a range of personal computers, media devices and mobile communication, and portable digital music players.Apple also applies this differentiation strategy on the software, services, peripherals, networking solutions which is helpful to reduce its competition level and useful its current competitive position in the market. For example, Apple first used product differentiation by integrating with hardware and software which made Macintosh computers different from other PC manufactures company that just makes the hardware products. Apart from the competition, this innovative product is helpful to provide the complete control to improve the user experience. Apple develops superior innovative qualitative and designer products with differentiates which are completely different and unique from its competitors.