Microsoft is the market leader for its software product segment such as operating system and MS-office tools. However it has been experiencing many challenges by the existing competition level. Microsoft implements technology driven business strategies and often worrying about the customers’ wants and needs about the technology (Smith, 2003). Microsoft aggressive strategy of ‘Bundling’ was found guilty of illegally maintaining a monopoly. Later it was permitted to bundle products with relatively minor restrictions. In the existing competition level in the IT industry, Microsoft has created such a market where it is experiencing monopoly situation and plays a vital role for decision making process with respect to price of other competitor’s products.
微软是软件产品如操作系统和办公软件市场的领导者。但是它已经经历了许多挑战，现有的竞争水平。微软技术驱动的业务策略和实施经常担心客户需求的技术（史密斯，2003）。微软的“捆绑”被发现犯有非法维持垄断攻击策略。后来它被允许产品相对较小的限制束。在现有的竞争水平在IT行业中，微软已经创造了这样一个市场，它是处于垄断的局面，相对于其他竞争对手的产品报价决策的过程中起着至关重要的作用。
