The purpose of this report is to analyze the proposed target market of young professionals. This report will define what a young professional is, in the aspect of age, education, and location. In addition to these demographics this report will find analyze the psychographics; including lifestyles, attitudes, values, and interests. These characteristics will help to identify the types of advertisements that appeal to young professionals.
The Jif Company has been in operation since 1958 since this time there has been few changes in products, slogans, and logos. In the past 53 years the slogan has been “Choosey Moms Choose Jif”, this slogan has eliminated several groups of people from there marketing stratagy. In addition to the slogan, Jif’s advertisements on television and in print materials have been focused on children and parents, but young professionals are in between those stages as they are past childhood and have not had children yet.