加拿大代写 12-11

| 11-12月-2012 | 加拿大论文代写

加拿大代写

Consumer preferences

Brand drivers

Brand Drivers” are short written description, keywords, and visual elements that help to articulate the core attributes of a brand. They are used to communicate the positive and negative perceptions of a brand and thus to build the brand’s reputation.

Quality turns out to be the dominant driver to build a brand’s reputation. Advanced technology would be second, however in certain regions within China – e.g. in the South-west – “Good-looking design” would be the second strongest driver (32% – not shown, since above Fig only depicts national averages and “Attractive/latest features” would be ranked third with 29%.

Buying Behavior

Brands are more important in China than elsewhere. When shopping 66% of Chinese consumers base their purchase decision on a short list of predefined brands. Thus being among those few brands on the consumer’s short list is crucial in China.

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消费者偏好

品牌驱动力

品牌驱动力”是简短的书面描述,关键字,和视觉元素有助于阐明核心属性的一个品牌。它们是用来沟通的积极和消极看法的一个品牌,打造品牌的声誉。

质量证明是主要驱动建立一个品牌的声誉。先进的技术将是第一,但是在某些地区在中国-例如在西南-“好看”的设计将二最强的车手(32% -不显示,由于上述图描述了全国平均水平和“有吸引力的新特点”排名第三和29%。

购买行为

品牌在中国比其他地方更重要。购物时,66%的中国消费者的购买决策的短名单预定义的品牌。因此在一些品牌在消费者的短名单在中国很重要。

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