The global beer market is characterized by several players that pose significant competition to each other. Italy is deemed to be the top manufacturer of wine followed closely by France (The 5 best winemaking countries in the world, 2011). Amidst such stiff competition, Tsingtao Brewery has registered impressive sales growth and today it is labeled as the best beer brand in China. The beer industry of China is a competitive one that has about 600 breweries operating in the industry, but Tsingtao alone accounts for more than 50% of the total beer exports made from the Chinese economy. Tsingtao is the top branded consumer product that is exported from China and it is sold in about 50 countries worldwide.
全球啤酒市场的特点是由几个球员带来了显着的相互竞争。意大利被认为是葡萄酒的顶级制造商，紧随其后的是法国（5个最好的葡萄酒的国家，2011）。在如此激烈的竞争，青岛啤酒已经注册了令人印象深刻的销售增长，今天它被标记为中国最好的啤酒品牌。中国啤酒行业是一个竞争的，大约有600的啤酒厂在行业的经营，但青岛啤酒就占到了中国经济的啤酒总出口量的50%。青岛是顶级品牌消费产品，从中国出口和出售它在全球约50个国家。
