加拿大代写论文 12-10

by | 10-Dec-2012 | 加拿大论文代写

加拿大代写论文

The importance of the group and the role of consensus in shaping attitudes is the fifth key, which is often contrasted with the individualistic ethos of the US consumer. As a result, advertising agencies operating in China report the success of strategies that focus on cluster marketing rather than broad cross-country campaigns. Chinese society has extensive networks of personal relationships often summarized under the term Guanxi. Within a given group, gift giving takes place that reflects the giver’s respect towards the recipient’s status and his/her ability to promote the giver’s role within the group. The cost of such gifts can often be high relative to the giver’s income. Advertisers report significant success with strategies that focus on the display of status in the social group (for example, branded mobile phones).

There is the role of risk. Despite the importance of the group and the role of consensus, there is evidence of a high level of risk taking in Chinese society. Gambling is prevalent and there is a high degree of willingness to consume new products. Yet advertisers operating in China also report the importance that products project protective qualities. Single child is a population control policy of China. Generations from 80s to now, child mostly lives in a single child family. A child is loved by his or her parents and two grandparents. Not as the western society, Chinese people are described as living for next generation. Finally, national pride remains strong and has a major influence on consumer marketing strategies. An example, the biggest dairy products supplier in China: a key component of Mengniu Dairy’s successful marketing strategy is its use of an ‘astronaut’ campaign after China sent its first astronaut into space. Its products are also endorsed by China’s equivalent of NASA.

加拿大代写论文

团队的重要性和作用的共识在塑造态度是第五个关键,这往往是对比的个人主义精神的美国消费者。因此,广告公司在中国经营的报告成功的战略重点是集群营销而不是广泛的跨国家的活动。中国社会的广泛网络的个人关系经常总结的“关系。在一个特定的群体,送礼者的发生,反映了对接受者的地位和他/她的能力促进的作用组内。成本等礼品往往可以相对地高的收入。广告主报告显着的成功战略,重点展示地位的社会群体(例如,移动电话)。

有风险的作用。尽管重要性集团的作用和共识,有证据表明一个高风险水平在中国社会。赌博是普遍的和有高度的消费意愿新产品。然而,广告经营在中国也报告的重要性,产品品质工程防护。一个孩子是中国人口控制政策。从80年代到现在,孩子大多生活在一个孩子的家庭。孩子是爱他或她的父母和祖父母。不像西方社会,中国人被称为下一代的生活。最后,民族自豪感仍然强大和有重大影响消费者的营销策略。一个例子,最大的乳品供应商在中国:一个关键组成部分,蒙牛的成功的营销策略是使用一个’宇航员’运动后,中国派出了第一个宇航员进入太空。它的产品也得到了中国的相当于美国国家航空航天局。

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