Small or medium sized business ventures involve very less capital investment. Compared to big companies, the profit earning instincts are less ‘aggressive’. Thus, it can be apparently deduced that, such firms would hardly have any significant stratagem in terms of establishing a firm hold in the market. But that isn’t the case in the least. There is a whole sector involved in small and medium businesses and the competition there is cut-throat as well. The very general jeopardy that an entrant small business would face is being totally wiped out from the face of the competition itself. And thus, it has to ensure the very need to consolidate itself in the scenario. This consolidation would definitely come from its various liaisons with the existing organisations that can prove to be beneficial for its growth and help it learn the dynamics from the viewpoint of “existing veterans’. Nonetheless, it has to go through a PESTEL analysis, a SWOT analysis and have a sound idea about the market it is about to enter.
The venture would be following any of the three organisational theories, viz Transaction cost economics, Resource Dependence and Institutional Theory. It can be said that, Transaction Cost Economics would be financially a burden for the company if it has to purchase services from an external organisation. Yet, the possibility cannot be totally disregarded. In such cases, joint ventures and networks are suitable. This form can actually be a very conducive move for the firm, as networks help establish a strong hold in the market. These induce greater exchanges of ideas and ace learning options to the firms, and helping the same to come into a better and prominent position.
Resource Dependence would bring about to opt for an alliance, consortia or trade associations. The basis of such small scale industry stands on the capability to procure resources through healthy relationships with other organisations. This market requirement would push it to go for the afore-mentioned IORs. Trade associations should be well-built and the public relations should be given utmost attention to ensure a long lasting and ‘profitable’ return in the future.
Institutional theory is an interesting theoretical explanation to organisations that are influenced by its surrounding environment (Miller and Muir, 2004). All types and forms of IORs can be taken up in this case and it requires certain careful analyses. The organisations chosen for the relations should be beneficial for the company’s macro-environment on the whole. Relations should be the ‘determining environment’ of the small or medium sized ventures, and should have a very positive impact on the company functioning. Here, choices are very crucial as these choices turn out to be big deciding factors.
中小型企业涉及非常少的资本投资。相比于大企业，盈利的本能是不“积极的”。因此，它可以明显推断，这样的公司很难在市场建立一个牢固的条款的任何重大战略。但这不是的情况下在至少。有一个整体的部门参与中小企业的竞争也被割断喉咙以及。一个参赛者的小企业将面临非常一般的危险是被完全消灭从竞争本身的脸。因此，必须确保非常需要巩固自己的情况。这一合并肯定来自各种与现有的组织，可以证明是有益的成长和帮助它从“现有的退伍军人的观点学习动力学。尽管如此，它要通过PESTEL分析，SWOT分析，有一个健全的市场观点的即将进入。
该合资公司将以下任何三个组织理论，即交易成本经济学，资源依赖与制度理论。可以说，交易成本经济学将财务公司的负担，如果从外部组织购买服务。然而，可能不能被完全忽视。在这种情况下，合资企业和网络是合适的。这种形式可以为公司非常有利的移动网络的帮助，在市场上建立一个强大的把握。这些引起更大的想法和ACE学习期权对公司的交流，并帮助同一到一个更好的位置和突出。
资源依赖将选择一个联盟，联盟或行业协会。这样的小规模工业的基础上获取资源的能力通过与其他组织健康的关系。这种市场需求将推动它去为上述方式。行业协会应建立良好的公共关系，应确保在未来的一个长期持久的和盈利回报最大的注意力。
制度理论是组织是由其周围环境的影响，一个有趣的理论解释（米勒和缪尔，2004）。的所有类型和形式，可以采取在这种情况下，它需要一定的仔细分析。组织选择的关系将有助于公司的宏观环境总体上。关系应该是确定环境的中小型企业，并应在公司运作的一个非常积极的影响。在这里，选择是非常关键的，这些选择变成大决定因素。
