The success of digital marketing is gaining significance due the fact that customers have taken digital technology as they themselves find robust in the practice essentially changing the mode they create purchasing decisions. Henceforth, companies that comprehend this fruition are currently cautiously moving digital interactivity in the direction of the center of their marketing strategies, rethinking their precedence and budgets, and to a large extent redesigning their practices and skills (Simonson, 2005). For MINI, apart from due focus on traditional marketing channels, MINI takes advantage most recent channel of marketing that is digital marketing. In fact, digital marketing takes center position today it its marketing strategy particularly for customer interactivity during introducing new customers in the market. The company offers avenues of interactivity in different forms of digital channel that are not alien for lifestyle and urban customers. Worth to mention here offers to its customers more than just a car, and therefore purchasing a MINI car opens up a whole new opportunity of promise for its customers, where an illustration is a lifestyle choice that is striking to all. Stepping ahead in this direction, the company has built up various initiatives that go away from the functionality of the car and tap into lifestyle and urban culture. For achieving this, MINI makes use of a range of Digital forums comprising the website, Facebook, Twitter, You Tube and most notably, MINI Space. Notably, MINI Space is an urban initiative by the company and is about taking part in creative projects, competitions, events and parties, about getting involved in creative space. The purpose is just meeting up other creative people and having a good time. On the whole, this website is a hub for connecting creative people, events and projects.