Starbucks started in the year 1971. It started as a retailer and roaster of beans, coffee, tea and various spices. It operated with a single store. Starbucks has grown worldwide at a great pace. It operates in more than 50 countries with more than 16,000 stores, serving millions of customers on a daily basis. The logo is inspired from Greek mythology. It is featuring a character of Greek mythology, a twin tailed siren. The mission of Starbucks is pretty clear, it is to inspire and nurture the human spirit.
The main attraction of Starbucks is the product Coffee itself. They have been serving the best coffee of the world over a number of years. The coffee there is of the highest standard quality. They have been able to maintain the standards of quality with a great deal of efforts of their staff members. The coffee buyers are the employees of Starbucks who travel worldwide and select the highest quality of beans. These beans are selected through ethical trading, as they are bought from the farmers themselves instead of the feudal lords. These beans are selected from all over the world, mostly from Latin America, Africa and Asia. Once the high quality beans are selected, they arrive at the roasting plants where a team of experts balance the required ingredients which produce the World’s best coffee. Starbucks is offering more than 30 blends of coffee. The most productive variety being offered is undoubtedly the premium Arabica coffees.
The stores provide an un-matching ambience to its customers. The stores are designed in such a way that they provide a great environment for people to interact with each others, held meetings, hang out with family and friends or enjoy a quiet moment along with their laptops or books. Till the year 2009, there were 16,076 stores all over the world, from which 8,850 of them were company operated stores and 7,856 licensed stores.