LITERATURE REVIEW:
OVERVIEW:
Starbucks started in the year 1971. It started as a retailer and roaster of beans, coffee, tea and various spices. It operated with a single store. Starbucks has grown worldwide at a great pace. It operates in more than 50 countries with more than 16,000 stores, serving millions of customers on a daily basis. The logo is inspired from Greek mythology. It is featuring a character of Greek mythology, a twin tailed siren. The mission of Starbucks is pretty clear, it is to inspire and nurture the human spirit.
The main attraction of Starbucks is the product Coffee itself. They have been serving the best coffee of the world over a number of years. The coffee there is of the highest standard quality. They have been able to maintain the standards of quality with a great deal of efforts of their staff members. The coffee buyers are the employees of Starbucks who travel worldwide and select the highest quality of beans. These beans are selected through ethical trading, as they are bought from the farmers themselves instead of the feudal lords. These beans are selected from all over the world, mostly from Latin America, Africa and Asia. Once the high quality beans are selected, they arrive at the roasting plants where a team of experts balance the required ingredients which produce the World’s best coffee. Starbucks is offering more than 30 blends of coffee. The most productive variety being offered is undoubtedly the premium Arabica coffees.
The stores provide an un-matching ambience to its customers. The stores are designed in such a way that they provide a great environment for people to interact with each others, held meetings, hang out with family and friends or enjoy a quiet moment along with their laptops or books. Till the year 2009, there were 16,076 stores all over the world, from which 8,850 of them were company operated stores and 7,856 licensed stores.
概述：
星巴克开始在1971年。它开始作为一个零售商，烘焙豆，咖啡，茶和各种香料。它运行一个单一的存储。星巴克已经在全球范围的一个伟大的步伐。它在50多个国家拥有16000多家专卖店，服务于客户的日常百万。标志的灵感来自希腊神话。它是以希腊神话中的一个人物，一个双尾警笛。星巴克的使命很明确，它是激发和培养人的精神。
星巴克的主要吸引力是产品本身的咖啡。他们已为世界上最好的咖啡在数年。咖啡是有最高的质量标准。他们已经能够与他们的工作人员的努力，大量保持质量标准。星巴克咖啡的买家是谁周游世界，并选择豆子最高质量的员工。这些豆子是通过道德贸易的选择，因为它们是从农民自己而不是封建领主买。这些豆子是选自世界各地，主要来自拉丁美洲的美国，亚洲和非洲。一旦高质量咖啡豆的选择，他们到达焙烧厂，一个专家小组，平衡所需的材料，制造出世界上最好的咖啡。星巴克提供超过30的共混物的咖啡。最有生产力的变化提供无疑是保费的阿拉比卡咖啡。
本店为顾客提供一个联合匹配的氛围。商店在这样一种方式，它们为人们提供彼此互动，一个伟大的环境下举行会议，跟家人和朋友或享受一个安静的时刻，随着他们的笔记本或书。直到公元2009年，有16076家商店遍布世界各地，其中8850人是公司经营的商店和7856个有执照的商店。
