Successful Implementation of these technology driven differentiation strategies has proven that company has been convincingly followed their motto “Be what’s next”.
However, Microsoft’s differentiation strategies were not always technology driven. Taking up technology quickly and improving it by adding more characteristics in order to make it user friendly were identified as potential strengths of the company. Focus on availability was another important aspect of company’s competitive strategies. Its capacity to market its products successfully has made the company to gain competitive advantage as compared to the competitors. All the units such as logistics, operations, distributions, supply chain management, sales & promotion, etc., all are very effective and strong. Microsoft is continuously focusing on the improvement of its department wise performance in order to be highly result oriented. Hence, it is true to say that Microsoft is not just on following differentiation strategies limited to technological innovations.
成功实施这些技术驱动的差异化策略已经证明，公司已令人信服地跟着他们的座右铭“是什么”。
然而，微软的分化的策略并不总是技术驱动。以技术迅速提高它通过加入更多的特性以使其用户友好的被确定为公司的潜在力量。重点放在可用性是公司的竞争策略的另一个重要方面。其对市场的产品已成功地使公司获得竞争优势的竞争对手相比，容量。所有的单元操作，如物流，分布，供应链管理，销售和促销，等等，都是非常有效和强大的。微软不断专注于为其部门明智的性能的提高是非常注重结果。因此，可以这样说，微软不仅限于以下分化战略技术创新。
