Marketers tend to target the human behaviour. Human beings, because of various different influences may depict diverse behaviour in a similar situation. This behaviour distinctiveness not only applies to the consumers but also to the shareholders and the stakeholders. The analyses of this behaviour help the marketers to find out means and methods through which they could exploit this vulnerability and diversity in human behaviour and attitude. Awareness in this context urges marketers to focus more and more to study human behaviour and its implications. The private sector, because it is more profit oriented is more inclined and financially in a more sound situation to analyse and exploit this diversity. This interest in the study of human behaviour brings on the surface a lot about the psychology of humans and though this study is taken with the primary objective of profit maximization it certainly contributes in the social development. Effective marketing activities also boost up the economy of a country and put the country on the pedestal of growth and development in spite of the fact that critical marketing claims it to be a synonym of exploitation. This is so because it promotes and encourages the consumption of various products which are hazardous for the society. It is also said to develop and provoke materialism and wellbeing. The marketing activities should not compromise the quality of life of the people and their health for more and more financial gains (Hastings and Michael, 2003).
Comprehension and analysis of critical marketing not only gives a precise definition to the problem and its root causes but also gives out appropriate solutions for the same. It is certainly not strange and alien in the contemporary world as words like corporate social responsibility and social development. Companies have to accept the approach of critical marketing and that profits and social wellbeing cannot go independently and to sustain in the world it is very important to synchronize both of them for long term sustenance and benefit of the firm.
营销人员往往为目标的人类行为。人类，因为各种不同的影响可能会在类似的情况下，不同的行为。这种行为的独特性不仅适用于消费者也对股东和利益相关者。这种行为的分析，帮助营销人员发现的手段和方法，通过它们可以利用此漏洞和多样性在人类的行为和态度。在这一背景下意识敦促营销越来越重视研究人的行为及其影响。私营部门，因为它是更多的利润导向更倾向与财务分析和利用这种多样性更加健全的情况。这种对人类行为的研究带来了表面上的很多关于人类的心理，虽然这项研究是以利润最大化它肯定有助于在社会发展的首要目标。有效的营销活动也促进了一个国家的经济，把国家在事实上关键营销称这是一个开发尽管生长发育的底座的同义词。这是因为它促进和鼓励多种产品是危险的社会消费。它还表示，发展和引起唯物主义和福利。营销活动不应该更多的经济利益妥协的人，他们的健康生活质量（2003黑斯廷斯和迈克尔，）。
理解和分析关键营销不仅提供了一个精确的定义及其根源的问题也提出了相应的解决方案的。这肯定是不陌生的外星人在当代世界一样，企业社会责任与社会发展的话。公司必须接受的方法的关键市场，利润和社会福利不能独立维持在世界上是同步它们对公司的长期生存和利益非常重要。