The topic area that has been selected for the PIP is that of understanding the cruise renting. PIP is only focused on the cruiser renting services that have been put up on Airbnb, service on Airbnb and why the renting service is made use of. Cruiser renting services on the Airbnb allow for different boat owners and marketing agents acting on behalf of bigger business services to advertise their service on Airbnb (Guttentag, 2015). The business, the model of the business, the location and more information are available to the customer. The customer will have access to the above information and more. Based on the information, the customer will then make their choice as to what form of cruise service they would like. The customer’s choice would be influenced by the social situation of where the cruise is situated, the social elements that can be noticed in the business advertisement and information sharing. Similarly, the economic situation of the consumer and cultural reasons will also contribute to customer choice. The PIP aims to understand these reasons.
People who are travelling are often seen to suffer inconvenience in the form of finding out renting and lodging in different locations, while some of the rent and lodgings are feasible for them most time than not; the people who find reasonable and economic lodgings might still end up taking them only for functionality. In this context, this research PIP attempts to understand the social patterns of a completely opposite segment of consumer who might still worry about prices, but not as much when they up to using their time renting cruises. Functional reasons for staying in such a location could mean the person travels to the location for some other reasons and then makes use of the cruise, such as business reasons and more. However, as research, media reports and personal opinions suggest users might take up cruising for mostly leisure time activities.
The cultural components that are considered in this research are that of understanding the customer and the socio-economic and cultural impact that makes them choose cruises to other form of stays and destinations. At one end, it has been argued that people take up sailing and other forms of innovative stays in order to ensure they get a different living experience compared to their urban lifestyle; however, a cruise is not a nomadic experience and in this context it is necessary to consider if people choose cruises because it is more different from their lifestyle as in being more high end. Course concepts of culture and social effects are used to understand this. Furthermore, the research will also attempt to understand how cross cultural effects will exist in the context of differences in life style in the East and the West (Shepherd, 2002). While the Airbnb site and the cruises are considered in the context of the United States, cruises near an Asian coastal city are also considered in context. This will help enhance current learning of researcher and in future can be useful to understand cross cultural elements from other nations too.