Long term strategic planning is based on the principle that what happened in the past will repeat. Sticking rigidly to a plan can be harmful to a company as it is not necessary that what happened in the past will repeat in future. Strategic Marketing Plans must be flexible enough in order to change and react to the circumstances. Successful Strategies is about reacting to the situations most of the times. Planning can only help in getting an idea about the future. Most of the planners who are successful allow the strategies to be shaped by the events. Being reactive is as important as to being proactive because decent reactions can formulate into a great strategy. There are many companies who examine the past strategies
Strategic Planning should neither be rigid nor flexible. It shouldn’t be so rigid that there couldn’t be any changes made in the five to ten years of the plan. It also shouldn’t be that flexible those changes are made to the plan every month and the whole shape of the strategic planning changes. There can never be any correct amount of flexibility or rigidity for a plan. The flexibility depends on a variety of external and internal factors which includes social factors, environmental factors, and economical stability. The size of the product portfolio and the complexity of the organizations are also important in deciding how flexible a plan can be.
长期战略规划的原理是基于过去的事情会重复。拘泥于一个计划可以给一个公司有害，它是没有必要的，过去的事情会重复在未来。战略营销计划必须要改变对情况的反应是足够灵活的。成功的策略是反应的情况下大部分的时间。规划只能帮助以获取未来的想法。大多数成功人士的规划者允许策略是由事件形状。反应是以积极主动的因为体面的反应可以成为一个伟大的策略一样重要。有许多公司过去的策略研究
战略规划不应是刚性的不灵活。它不应该如此严格，不应在五至十年的计划做出任何改变。它也不应该是灵活的那些改变了每个月的计划和整体形状变化的战略规划。不会有任何正确数量的柔性或刚性的一个计划。灵活性取决于各种内部和外部因素，包括社会因素，环境因素，和经济稳定。产品组合的大小和组织的复杂性也很重要，在决定如何灵活的计划可以。
