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  本篇論文代寫價錢-Food Lion的國際營銷計劃讲了從經濟的角度來看,這個國家近年來的GDP一直在穩步增長。最近,市場沒有增長。該國也出現了高通脹。儘管如此,人們的可支配收入仍然能夠維持基本生活。因此,一家銷售食品雜貨和生活必需品的新公司將會有一個強大的市場。同樣重要的是,中國的競爭非常激烈。已有歐尚、城超、聯華超市、樂天超市等品牌在全國各地經營。這些品牌也獲得了消費者的青睞。像Food Lion這樣的食品連鎖店應該有一個令人難以置信的創新計劃,在零售市場銷售其消費品。本篇論文代寫價錢文章由英國第一論文 Assignment First輔導網整理,供大家參考閱讀。

  Politically the nation has a stable government that is keen to bring in newer business and investments into the nations. The country had opened borders in 1970, but it in the last ten years, the number of regulations in the nations has reduced. The country favors trade and investments from other nations. There are a lot of legislations and systems in guard to protect the interest of the local businesses and investors.

  From an economic standpoint, the nation has been steadily growing in term of GDP in the recent years. In the recent times, there has not been growth in the markets. There has also been high inflation in the nation. Nevertheless, the disposable income of the people continues to be feasible for essentials. Hence, a new company that sells groceries and essential items will have a strong market. It is also important to note that Chinese competitions are incredibly competitive. There are brands such as Auchan, City super, Lianhua Supermarket, Lotte Mart already operating the nations. These brands have also established consumer patronage. A grocery chain such as Food Lion should have an incredibly innovative plan to sell its consumer good in the retail markets (Terpstra, Foley and Sarathy, 2012).

  Socio culturally the country has become cosmopolitan. There are a number of western brands in the nation. The people also have a favorable opinion of American brands. The previous American brands such as Apple have a very good brand image in the nation. The people are willing to try newer brand if it has innovative strategies to draw in the consumers (Terpstra, Foley and Sarathy, 2012).

  There is adequate infrastructure and technology that favors for supply chain distribution. The government has a number of plans to develop the nation. Tier 1 and tier 2 nations have a very good infrastructure that would promote the markets (Terpstra, Foley and Sarathy, 2012). There is strong nation building in the country. This ensures that there is feasibility in the markets.

  Legally a number of brands have established businesses successfully in the nation. There is common criticism that has still protectionism in some of the polices indirectly. The company should ensure it follows all the legal mandates.

  Environment has been a factor that is gaining a lot of importance in the recent times. The business that plan to expand into the nation should be aware of these local environmental protocols to sustain in the markets.

  The PESTLE analysis concludes that the business can thrive in the nation if it has a innovative marketing plan to entice the consumers.

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