NEXT also offers numerous exclusive brands such as Nicole by Nicole Miller (women’s dressy casual apparel), LeTigre (juniors and young men’s apparel), Olsenboye (juniors), and Fabulosity and Bisou Bisou(contemporary women’s sportswear). Collectively, NEXT’s (Cooper, 2008) private and exclusive brands account for approximately 50% of annual net sales. NEXT has been investing in exclusive brands for its “better” and “best” price zones since 2007. An example is UK Living, which we see appealing to shoppers of the Ralph Lauren brands carried by Dillard’s Inc. and Macy’s. Through its successful partnership with Liz Claiborne Inc., NEXT became the exclusive department store retailer in the fall of 2010 of the Liz Claiborne and Claiborne brands, which replaced the Liz & Co. and Concepts by Claiborne lines formerly sold in NEXT stores. These brands have been a winner for both companies. (Cooper, 2008) NEXT has also been leveraging exclusive brands to build its base of contemporary customers—women under 35. These include I “Heart” Ronson, a women’s sportswear line by Charlotte Ronson; ALLEN B., a women’s sportswear and dress collection by Allen B. Schwartz; and MNG by Mango, a collection of women’s career and casual women’s sportswear, handbags, accessories, and footwear, that represent NEXT’s attempts at fast fashion. These brands also provide the company with the potential to set (rather than follow) fashion trends.
下也提供了大量的独家品牌如妮科尔妮科尔-米勒（妇女穿着休闲服装），letigre（青少年和年轻人的服装），（三），和Olsenboye惊人和贴面礼贴面礼（当代妇女运动）。总的来说，下一步（Cooper，2008）私人专属品牌占大约50%的年净销售额。下一个已投资专有品牌以其“更好”，“最好”的价格从2007区。一个例子是在英国的生活，我们看到吸引的拉尔夫劳伦品牌由迪拉德公司和梅西。通过与丽兹Claiborne Inc.的成功合作的购物者，下成为唯一的百货零售商在2010的丽兹Claiborne和克莱本品牌的秋季，取代了丽兹& Co.和概念的闺蜜线下商店以前出售。这些品牌都对双方都是赢家。（Cooper，2008）下也被利用独家品牌在35建立客户基础的当代女性。这些包括我的“心”龙森，一个妇女运动线Charlotte Ronson；艾伦，艾伦B.施瓦兹妇女运动服装和服饰收藏；和MNG的芒果，集合了妇女的职业和休闲女装运动服，手袋，配件，鞋类，代表未来的企图在快速时尚。这些品牌也为公司提供潜在的设置（而不是跟随）流行趋势。