而且,竞争战略提供了正确方向的业务增长减少完成为了发展盈利水平。另一方面,企业策略能保证组织的市场声誉,公共关系,吸引客户并确保组织团队理解竞争战略问题和如何解决这些这将有助于保持市场地位一致程度的成功和企业策略(Lorange,2011)。研发、品牌和形象声誉,产品创新是企业战略的核心领域内所有企业战略专注于产品开发和创新,减少竞争水平和提高竞争优势。根据竞争战略,苹果全行业差异化策略适用于不同于其竞争对手。苹果公司以产品创新比其他任何竞争对手,也以其独特的产品。苹果使用差异化策略和竞争优势的主要来源是成功有效地开发其维持在上面。本产品创新的态度是有用的保持长期成功完全的竞争地位。公司推出有吸引力的设计产品,生产和市场的一系列个人电脑、媒体设备和移动通信,便携式数字音乐播放器(O ‘ brien &戴森,2007)。
Corporate strategies are more important for the organization growth. It is helpful to reduce the competition level of the market. Corporate strategies provide the market knowledge and economic position. It describes competitor’s market position and their market policies. Along with this, competitive strategies are also helpful to identify the knowledge about the market opportunities and market threats (Kenny, 2012). It develops the information organization’s strength and weakness which is helpful to develop the business in the competitive market, core business areas and maintain the current competitive position.
Along with this, competitive strategy provides the right direction of the business growth to reduce the completion level in order to develop the profitability. On the other hand, corporate strategies can guarantee organization’s market reputation, public relations, customer attraction and make sure that organizational team understands competitive strategic issues and how to address these which would help to maintain market position with consistent level of success and corporate strategies (Lorange, 2011). Research and development, brand and Image Reputation, product innovation are core-areas of corporate strategy within all corporate strategy focus on the product development and innovation to reduce the competition level and improve the competitive advantage.According to competitive strategy, Apple applies differentiation strategy across the industry to be different from its competitors. Apple prides itself on product innovation more than any other competitors and is also known for its unique top of the line products. Apple is using differentiation strategy with its main source of competitive advantage which is effectively developed its success to sustain in the top of it. This product innovative attitude is useful to maintain the competitive position with long-term success completely. The company launches attractive designer products, manufacture and markets a range of personal computers, media devices and mobile communication, and portable digital music players (O’Brien & Dyson, 2007).